Hannah+Gay+Strategy+Consulting

Finally get the revenue and impact your nonprofit or social enterprise deserves

at the intersection of what’s good for business & what’s gamechanging for the world

 
 

As a social entrepreneur or leader you probably ask yourself WFT at least 10 times a day when it comes to your strategic approach (I used to too)

 
 

I’ve been there. I can’t even remember how many strategy meetings I sat in where we planned and planned and planned and it didn’t change our results. Our potential was salient and visible, like a universe that we could picture, and we wanted it so badly. But we just didn’t know how to get there.

I faced the same challenges when I launched this business three years ago.

I went months with zero revenue even though I was having dozens of business development calls and meetings weekly. No money meant no impact. WTF.

 
 
Hannah Gay Social impact strategy coaching & consulting

i’ve been in your shoes

You’re not getting the results you deserve because your strategy is a bit of a hot mess. Mine was too. Eventually, in both past jobs and board roles and my own business, I figured it out. And the strategy I employed there combined with what I’m constantly learning from my experience with more and more diverse clients is what I bring to you.

 
 

Now, I love a hot mess (of strategy)

When I say “strategy,” I mean stripping away everything you’re doing and saying that’s not adding value – to your employees, whomever pays your bills, and the communities you serve– so that you can laser focus on what’s working and grow it.

KonMari & Marie Kondo (it’s a verb now) your stuff.

That’s not usually what it means though.

Others think strategy is a road map or a plan, but even for a road map or a plan you need a foundation. You need a brand. The world needs to know who you are, what you stand for, and what you stand against.

Then you can plan all you want.

 
 
 

If you’ve turned to consulting firms in the past, you know they have a secret clock

And it seems to go on forever.

Highly customized solutions for their clients means that these solutions have not been tried or tested and that clients are basically guinea pigs. These solutions are outlined in detailed proposals that are written before the client really digs in and gets to know you and the inside workings (or not workings) of your strategy.

Do things usually go as proposed? Nope.

So deadlines and often budgets get extended. Not just by weeks – by months or years.

And capacity building? You don’t need capacity building, you need capacity changing.

Because if you’re here, you’re probably just doing too much.

Too many programs. Too many customized pitches. Too many iterations. Too many initiatives. Too many products. Too many customized grant reports.

Too much BS.

 
 
Social impact without the BS

Bottom line: 🐮💩 is making money fly away 💸 (and it’s not helping you change the 🌍 either)

 
 

BS is not working.

BS is hundreds of lines of data and dozens of meetings about strategic plans and expensive half year pilots and committees and working groups up to your eyeballs.

BS is asking what else to do before asking what to stop doing so you can focus on one or two things and do them really, really well.

I don’t have time for BS, neither do you, and neither does the world change that is hidden somewhere in your and your organization’s potential.

That’s social impact without the BS.

Bye bye, BS.

 
 
Hannah Gay Social impact strategy coaching & consulting

Senior leaders like you call on me to strengthen results across the board

 
 

What’s good for business + what’s right for the world: it’s not a zero sum game.

And it’s also not the long laborious process you may be used to. Social change can’t wait for a 5 year strategic plan that takes six months to a year to create.

I know my sh** in this space.

I’ve been leading strategic change, driven record breaking earned income and fundraising revenue, and had unprecedented social change results in various sectors for over twelve years.

 
 
 

Our work catalyzes change quickly

When I’m working for you, I’m working for you (I only work on one or two clients max at a time) and big time focused on creating value for your enterprise.

I’m focused, I’m bringing in partners with supplementary expertise when it makes sense, and you and I are are slashing through existing noise, process for process’ sake, and assumptions that may or may not lead to a more sustainable business and social impact.

Together we quickly reveal the most salient, big bang opportunities you have in front of you to make your cool shit work.

 
 
 

Small and medium sized enterprises like yours need something different

I also know you best. I don’t work with Fortune 500 or even the Fortune 5000 sized entities. I work with small and medium or early stage businesses and nonprofits and I know them best because I’ve spent my career inside of them (and hello, I run one now).

 
 
 

Yes, I repeat, you gain capacity after I leave

I studied Good to Great in business school, and one of the points in it imprinted on my brain is the concept of supplementing a “to do” list with a “stop doing list.”

As Jim Collins shares, “in a good-to-great transformation, budgeting is a discipline to decide which arenas should be fully funded and which should not be funded at all. In other words, the budget process is not about figuring out how much each activity gets, but about determining which activities . . . should be fully strengthened and which should be eliminated entirely.”

I don’t do your full budget for you (I mean I could, but I bet you are pretty good at that) but I do create a semblance of a “stop doing list” for your org – yes, even in the short amount of time we spend together in the Impact Tuneup – so you have more capacity to do what matters most to your community and financial sustainability and growth.

 
 

Here’s what clients have to say

 
 
 

START TODAY WITH MY IMPACT TUNEUP AT ONLY $397 DOWN

Hannah Gay Social impact strategy coaching & consulting
 

To get started with either consulting or coaching with me, book an Impact Tuneup – a two hour call bookended by some intense work from both of us – today. It’s 99% of the time a necessary first step in our work together and takes literally a blip of time.

We bypass the traditional proposal process that often eats up thousands of dollars worth of your and your team’s time and get right to diagnosing and solving for the crux of what’s holding your strategy back.

At the end of our time together, you will be equipped to:

Invest and spend money with confidence in its efficacy

Have 👏 fewer 👏 damn 👏 meetings 👏 and shorten decision making time

Charge more per unit for your products or services without negatively impacting end users or the communities you serve

Attract more right-fit funders and investors and customers like 🐝to 🍯

Shorten your sales cycle and raise your prices or average funding amount

Report on outcomes (especially to funders) effortlessly without the all-to-familiar scramble

Better serve your end users and community

 
 
Hannah Gay Social impact strategy coaching & consulting

THIS IS ME, HEARING FROM YOU IN 3 WEEKS

An Impact Tuneup can completely transform your strategy within three weeks from today*

*pending my (and your) availability

 
 

That’s right. When I said we don’t have time for BS, I meant it

Here’s the process:

  1. You pay the deposit (or pay in full) & book a 90 minute call at least two weeks out (to allow prep time)

  2. I provide you a personalized website with everything you need to prep. Prep usually takes a few hours for you.

  3. I review all your prep work before the call, which is an intensive conversation full of reality checks, identifying the true root causes of your strategic consternation, and clarifying what the heck is holding your results back across the following:

    Business Model: How are your revenue generation strategy and social impact inextricably linked and built for sustainability and growth (and if they’re not, how do we get there)?

    Metrics, Data, & Evaluation: How do you know you’re driving increased revenue and social impact results (hint: things you can count is just the start) and are you measuring the right stuff and the right quantity of stuff? 

    Value Propositions: Are you making sure you create value for all your customer sets (from end users to partners to funders to economic buyers) and your current and future employees, and if not, how can we get there?

    Brand, Marketing, & Messaging: If we asked 20 people what you did and why, would they say the same (and accurate) thing and if not, how can we refine your brand and messaging? And how can we ensure your messaging is a magnet for your target customers?

  4. Within 1 week I provide a brief with explicit feedback, top level strategy, and start/stop/continue recommendations, and next steps – if applicable – for working together through follow up consulting & coaching services.

  5. You book a complimentary 45 minute coaching call with me after you have time to review everything.

 
 

And then there’s the BONUS . . .

When we complete an Impact Tuneup together, not only do I leave you with personalized strategy and feedback, but you get all seven of my DIY Guides to help continue your badassery, whether we continue working together or not.

These guides cover in detail several of the major tools I use with my consulting & coaching clients across their strategy:

✓ Customer Segmentation

Targeting best fit customers for maximum revenue & social impact

✓ Competitive Advantage

Capitalizing on your competitive advantage in social impact

✓ Value Propositions

Growing your reach & revenue with value propositions in social impact

✓ Brand Messaging

Generating premium revenue & social impact with your brand message

✓ Business Model

Using the Business Model Canvas for social impact entrepreneurs & leaders

✓ Theory of Change

Building a Theory of Change for continuous improvement in social impact

✓ Impact Metrics

Building an impact metrics dashboard that generates results and revenue

I used to sell these guides on my website for $85 each, so that’s an additional $600 of value for you at no additional cost.

 
 

 
 

You get more value, resources, face time and 1:1 focus from me than what is typically found in courses and consulting engagements that span months – all within three weeks.

 
 

 
Hannah Gay Social impact strategy coaching & consulting

Your investment in the Impact Tuneup

$397 deposit today

$2000 balance due

$2397 total

 
 

When necessary, my follow up consulting and coaching services span my expertise across social impact business strategy

✓ Strategic Planning 

✓ Social Entrepreneurship Strategy

✓ Nonprofit Strategy

✓ Customer Discovery & Value Proposition Design

✓ Business Model Development & Articulation

✓ Business Model Canvas Design

✓ Brand Articulation

✓ Program, Product, & Service Design

✓ Human Centered Design & Design Thinking

✓ Pitch Deck Design

✓ Basic Financial Modeling

✓ Basic Metrics & Evaluation Analysis, Synthesis & Design

More details on all my strategy services are below.

 
 
 

 
 

My results with clients

100% of my clients would recommend working with me to others.

90% of my clients reported that my services have led to increased resources.

100% of my clients reported that my services have increased social impact.

70% of my clients booked me for follow on services. 

67% of my clients were underrepresented minority or female founded or led. 

Over 10,000 end users benefited from the work my clients and I have done together.

Over 150 unique social entrepreneurs and leaders were positively impacted by my work.

 
 

 
 

Select Case Studies

This is limited sampling of my work with clients, but representative of the spectrum of the social impact and business sustainability we have achieved together.

 
 

 
 

All my work is standards informed and aligned

All of my service deliverables and workshops align with the UN Sustainable Development Goals (also known as the Global Goals) and are positioned to supplement Clients’ B Corp and Fair Trade certification preparation, if applicable. I am familiar with GIIRS and IRIS metrics sets in impact investing and integrate those standards into all metrics and evaluation work. While I create my own processes and systems that best support the goals of my Clients, I embrace the tenets of Human Centered Design and Design Thinking – particularly the focus on empathy and deeply understanding stakeholder and customer needs as well as the strategy of lean product, program, and service development and design. 

Below are the UN SDGS my work has impacted so far.

 
 
 

Questions? Book a call to discuss working together.